The benefits of a professional marketing video

I've had the opportunity to work on a few really great projects lately which serve as promotional or marketing pieces for the businesses.

One of the recent projects is a promotional piece for York Maine's Department of Parks and Recreation. (And no, it didn't cross my mind to bring up the TV show during any of our meetings). What a great group of people! I had a lot of fun working with them right from our first preproduction meeting straight through to the final editing tweaks.

Their department is broken up into several areas of interest including Mount Agamenticus Conservation, Parks & Public Properties, and Sohier Park / The Nubble Lighthouse. Each segment of the video illustrates what responsibilities are involved in each of those areas of interest, and the staff who handle all of the day to day operations. The video is capped off with a slideshow featuring some of the best photos from their Recreation department.

Their video is now hosted on the homepage of their website at http://parksandrec.yorkmaine.org.

Another great marketing piece of late is a short video for Rich Demanowski who is a skilled photographer from the Seacoast NH area. Rich specializes in working with children, and you can see some of his work on his website http://www.richdphoto.com.

This was a particularly fun shoot because I got to not only hang out on the beach on a beautiful summer day and film Rich as he interacted with the kids, but I also got to hang out with Christine Major and her husband Bill, who coincidentally I had just been speaking with regarding marketing and social media. Christine's an expert!

Rich's video is on YouTube. Christine and Bill discuss WHY they hired Rich, what sets him apart from other photographers, and you'll get to see some of his photos from the photo shoot on Hampton Beach as well.



The biggest thing that both of these videos have in common, is that, in addition to authoring their videos to DVD, we've also created web versions to stream from their websites. Now, not only can their website visitors read about what they do, they can actually see them in action, see what sets them apart from their competition (in Rich's case), or see what makes them a valuable asset to their community (in the case of the P&R Department). Are you looking for that kind of exposure on the web? Contact me today to discuss producing a captivating and affordable marketing video for your business.

More updates soon... big things are in the works including websites for musician Zach Jones, a series of training videos for Dare Mighty Things in Portsmouth, NH, and more!

Adam
www.adamflaherty.com