Would The Corporate Division Approve?

I've never worked at a Burger King, although my good pal Tim Collins did for a while in his high school days. Every now and then he tells the story of pointing out to an adult manager, who was changing the letters on the large, burger-shaped billboard out in front of the restaurant, that the first word of the phrase "Shinning Stars Wanted" had an extra "n" in the middle of it.

Coincidentally, two times last week, in different states, I drove past Burger King signs with blatant misspellings. When I see mistakes like this, I can't help but think about A.) the person who put it up there, and B.) the person who APPROVED it after it was put up. Some of us aren't the best spellers in the world, and that's fine -- but before this thing goes LIVE, catching the eye of every Joe who drives past it, wouldn't you think that a manager or someone on the ladder needs to give it a thumbs up? Below you'll find photos of the two signs that made me turn my head, and then turn the car around to get a second look.

Yes, you're seeing this correctly-- Burger King of Biddeford, Maine is excited to offer one-of-a-kind SPONGBOB KIDS MEALS! I wish that with the adult meals, they would include just a plain spong. No character needed. SPONGS RULE!

And yes, the Plaistow, NH restaurant wants you to know that they are offering hot, soggy BACON CHEDDER RANCH sandwiches! Not only can they not spell the type of cheese, but they also found a clever way to craft some D's out of upside down P's! Well done!

That's all for now -- back to work!

Adam

www.adamflaherty.com